Meanwhile, you can leverage color psychology to associate your app with certain feelings.Ī well-designed app icon can capture attention and make your app more discoverable. Most people are visual learners, so graphic elements such as icons, images, and videos can help people remember your products and connect with your brand. One A/B test found that changing the app icon can increase conversion rates by 100%.Īs the saying goes, a picture is worth a thousand words. It makes an important first impression and helps people determine if they want to see your app listing and learn more about your product. Your app icon is often the first thing users see in app store search results. Besides capturing users’ attention and helping your app stand out, an app icon must also communicate your app’s unique selling point or key function. They must be in a square format - from as small as 29 × 29 pixels to as big as 1024 × 1024 pixels. Each game will have its unique app icon design distinct from your organization’s logo.Īpp icons serve as visual anchors for mobile apps, appearing in app store listings and device home screens.

Let’s say your company has multiple mobile game apps. While it’s possible to incorporate your company logo into your app icon, often the two look very different. Meanwhile, an app icon is only for one product - your mobile application. A logo represents your brand’s identity across multiple platforms, mediums, and touchpoints. Let’s clarify a common misconception: an app icon is not a logo. So how can you pack the most punch in such a small space? Let’s dig into app icon design best practices. In a split second, they conclude whether they want to learn more or download your app based on a combination of lines, symbols, and colors on a graphic smaller than a postage stamp.

It’s the first thing most people see in their app store search results. What comes to mind when you think of your favorite mobile app? Many people would say the app icon.Įven though an app icon is small and simple, you shouldn’t underestimate its power.

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